Find Customers and Backlinks by Adding Your Site to Coupon Directories | Search Engine Journal

May 18, 2010 Leave a comment

Find Customers and Backlinks by Adding Your Site to Coupon Directories

If you run an eCommerce site, submitting it to coupon code directories is a wise promotional method you might want to consider. You will benefit from this in a few ways:

  • you will find new customers who frequent the particular directory to look for bargains in your niche;
  • you will contribute to your brand reputation management (i.e. more positive listings for your [brand name] searches);
  • you will get more conversions from your [brand name] search referrals (people seeing your coupon codes when searching for your company);
  • you will get relevant backlinks from your site listings.


A few tips on how to make the most of your directory listings:

  • always include your brand name in your listing title;
  • always include your main keywords in your listing title;
  • promote your listings at your site and via newsletters;
  • diversify your listings (by different descriptions,deals, titles and keywords) – they will all pop up for your [brand name] search, so by this you increase your chance to convert;
  • add several coupons for most popular directories and update your listing page regularly (remove expired coupons and add new ones).

Most popular coupon code directories:

  • Coupon Cabin has some nice social features (e.g. sharing and reporting options); for each individual listing it also displays relevant categories and merchants.
  • Ultimate Coupons also has a blog and newsletters to advertise in.
  • Free Shipping primarily focuses on free shipping offers (see the example: JCPenney coupons).
  • Deal Taker has built an awesome daily updated forums to take part in.

The full list of both free and paid coupon directories and forums can be found here.

Note: some of these directories do not have a submit form, so I either linked to a home page or contact form.

Written By:

PG

Ann Smarty | @seosmarty

Ann Smarty is the Director of Media at Search & Social where she serves as the Editor of Search Engine Journal. Ann’s expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyGuestBlog.

More Posts By Ann Smarty

This is an excellent blog on submitting your site to Coupon Directories. Thanks

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Coupons and Bargains – The Coupons and Bargains Homepage

May 18, 2010 Leave a comment

Finding Double Coupon Stores

Grocery Cart

Frugal shoppers know where and when to shop so they can take advantage of the money they can save when getting double coupons. But if you are new to using coupons, doubling coupons and finding out what stores double coupons can be a bit of a mystery.

Grocery Savings Tools

about.com offers some good tips about Couponing and here are a few links to get started.

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The death of the coupon – MSN Money

May 18, 2010 Leave a comment

By Melinda Fulmer

Paper coupons

appear to be headed the way of the VCR.

Grocery chains, food and drug manufacturers, and even coupon marketers themselves are going electronic. The concept is almost as simple as scissors and the Sunday paper: Visit a Web site, type in your loyalty codes, and find all the coupons waiting for you, electronically, at a store’s cash register or on your cell phone.

The hope is that these electronic discounts

will revive the dying coupon business. Only 0.5% of the 285 billion coupons issued last year were redeemed, according to coupon processor NCH, down from an average of 1% a decade ago.

Part of the problem is that newspaper readership is declining, so fewer people are looking at the Sunday circulars. The younger shoppers sought by marketers read their news online. And fewer people these days have time to clip, organize and sort coupons each week.

But apparently, we all seem to make time to surf the Net and talk on our cell phones, so these areas are where the industry is casting its net for savers.

“We are committed to reaching our customers when and where they are most receptive,” says Jenifer Nunnelley, a Procter & Gamble

spokeswoman.

Should you ditch the Sunday paper?

Not yet. At least 75% of the coupons issued are still in the old Sunday circular, said Stephanie Nelson of The Coupon Mom, a site that helps shoppers combine these coupons with sale items to get the biggest discounts.

And grocery chains and food and drug companies have no plans to cut out these paper coupons until they see that enough people have migrated to the Web for discounts.

“I think it will be a long time before shoppers completely become online grocery coupon users,” Nelson said.

Yet the e-coupon

transition is attractive to retailers and manufacturers for reasons beyond shifting demographics:

  • Redemption rates are higher, though the technology is so new that the industry won’t be more specific.
  • Redemptions are easier and quicker to track.
  • They get more information about who’s buying their products.
  • They can be used to cultivate loyal customers.
  • They’re more environmentally friendly.

How e-coupons work

To get these electronic discounts, shoppers must type in their loyalty-card numbers on a store Web site and click to load the coupons to the account. The discounts are subtracted after those items are scanned at checkout.

Grocery giant Kroger, which owns Ralphs, King Soopers, City Market, Dillons, Smith’s Food & Drug Stores and eight other supermarket chains, has coupons from Procter & Gamble on its store Web sites.

Video on MSN Money

The Today Show

The best supermarket bargains
Tired of spending all your cash on groceries? ‘Ultimate Cheapskate’ Jeff Yeager and ‘Coupon Mom’ Stephanie Nelson reveal their tips for saving in the aisles.

Kroger shoppers can also go to Shortcuts.com to link their card numbers to a broader array of savings from manufacturers and print out a list of the coupons they have loaded.

“There’s no clipping and sorting and no forgetting the coupon at home,” says Sharon Baker, Shortcuts’ executive director. Baker says the site will have 75 to 100 coupons up by the end of the year.

Grocer Giant Eagle has partnered with SmartSource, one of the country’s largest coupon distributors, to allow its grocery customers to load SmartSource discounts onto their store cards on its Web site.

In the next six months, most major grocery retailers are expected to offer these kind of e-coupons linked to store cards, says Nelson, of The Coupon Mom.

Continued: Phoning in the discounts

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This is why we have started CouponGenie.net….
We are a good concept and we know it.

Now all it takes is spreading the word to as many people as you know.
Try it out for yourself……and tell your friends and family. Thanks

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21 Rules for Social Media Engagement

May 18, 2010 Leave a comment

Social Media Road SignBrian Solis is the author of Engage and a leading authority in digital branding and marketing. Connect with him on Twitter or Facebook. What follows is a modified excerpt from Engage, the complete guide for businesses to build, cultivate, and measure success in the new web.

Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to these rich channels, the true promise of social media lies in the direct connections between people who represent companies and the people who define markets of interest.

Today, many businesses approach this with the establishment of social media guidelines and policies. This is indeed an important step, and not one worth economizing. But it’s also not enough. I highly recommend establishing official procedures that remind representatives of the importance and privilege of engagement.

The openness of popular networks is trivial. Any business can join and create a profile. It’s the devices we employ, the intentions that motivate engagement, and the value we offer that dictate the significance of the brand-specific social graphs we weave. It’s a simple investment in either visibility or presence. In social media, just like in the real world, presence is felt.

Rules of Engagement

As social media continues to evolve, defining the “rules of engagement” will encourage thoughtful interaction that benefits the business, brand, customer, peers, and prospects at every touchpoint. In the end, we earn the attention, relationships and business we deserve.

The following is an outline of best practices to help you craft a practical set of rules to guide representatives as they engage.

1. Discover all relevant communities of interest and observe the choices, challenges, impressions, and wants of the people within each network.

2. Don’t just participate solely in your own domains (Facebook (Facebook

) Fan Page, Twitter (Twitter

) conversations related to your brand, etc.). Participate where your presence is advantageous and mandatory.

3. Determine the identity, character, and personality of the brand and match it to the persona of the individuals representing it online.

4. Establish a point of contact who is ultimately responsible for identifying, trafficking, or responding to all things that can affect brand perception.

5. As in customer service, representatives require training to learn how to proactively and reactively respond across multiple scenarios. Don’t just put the person familiar with social networking in front of the brand.

6. Embody the attributes you wish to portray and instill. Operate by a code of conduct.

7. Observe the behavioral cultures within each network and adjust your outreach accordingly.

8. Assess pain points, frustrations, and also those of contentment in order to establish meaningful connections.

9. Become a true participant in each community you wish to activate. Move beyond marketing and sales.

10. Don’t speak at audiences through canned messages. Introduce value, insight and direction with each engagement.

11. Empower your representatives to offer rewards and resolutions in times of need.

12. Don’t just listen and placate — act. Do something.

13. Ensure that any external activities are supported by a comprehensive infrastructure to address situations and adapt to market conditions and demands.

14. Learn from each engagement and provide a path within the company to adapt and improve products and services.

15. Consistently create, contribute, and reinforce service and value.

16. Earn connections through collaboration and empower advocacy.

17. Don’t get lost in translation. Ensure your communication and intent is clear and that your involvement maps to objectives created for the social web.

18. Establish and nurture beneficial relationships online and in the real world as long as doing so is important to your business.

19. “Un-campaign” and create ongoing programs that keep you connected to day-to-day engagement.

20. “Un-market” by becoming a resource to your communities.

21. Give back, reciprocate, and recognize notable contributions from participants in your communities.


For more social media coverage, follow Mashable Social Media on Twitter or become a fan on Facebook

More social media resources from Mashable:

Top 5 Social Media Tips for C-Suite Execs
How Facebook Makes Edgy Concepts Mainstream
The Local Advertising War Will Be a Clash of the Internet Titans
4 Tips for Tapping Into Twitter Conversations
8 Tips for a Successful Social Media Cause Campaign

Image courtesy of iStockphoto (iStockphoto

), AndrewJohnson

This is a article from Mashable on how to behave on the Social Media sites……remember, play nice.

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Coupon Blogs 101 – Top 10 FREE Directories to Links with.

May 17, 2010 Leave a comment

When writing a blog about coupons it’s good to increase your visibility through online directories such as dmoz.org

We have included a list of the Top 10 Directories pertaining to coupons found through this directoriy and links to each one.

<center><small> <form method=get action=”http://search.dmoz.org/cgi-bin/search”&gt; <input size=20 name=search> <input type=submit value=”Search Open Directory”><br> dmoz.org </form></small></center>

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Print copy-ad coupons online.(GIVEAWAY)

May 17, 2010 Leave a comment

We’re finally cooking with some gas. we feel the exhilirating power of mobility. Where you go is your choice. We’ve been making the rounds of Social Media sites, coupon blogs, bookmarklets, networks, etc.

We believe simplicity is a better choice. Things operate better, you think better, and the results are better. Simple.

Coupons now have a strong presence in ALL of our shopping patterns.

CouponGenie.net has taken the print copy-ad and put it online and made it simple for business owners to use at any time.

We’ve included a short video.

 

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Untitled

May 17, 2010 Leave a comment

Coupon Mom is showing how to save in one of her many coupon videos

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